About LEVR
Creator perspective meets music-rights infrastructure around one serious question: why can the same streams produce different economics?
The founders
Slurpy@theslurpy
I'm a creator who releases music too. I went deep into distribution because I wanted to understand why the same streams can produce different economics.
The point isn't to sound like a visionary founder. It's to understand the infrastructure well enough to test whether it improves the numbers for creators like us.
Jaba Tchlikadze
Jaba comes from the digital side of music rights and distribution. As Head of Digital at GMI Rights Management, his work has been tied directly to the infrastructure behind music publishing, labels, rights management and digital distribution.
Where Slurpy approaches distribution as an artist and creator, Jaba approaches it from inside the system — giving LEVR both sides of the equation.
The longer view
YouTubers and creator-artists collectively own large audiences, valuable catalogs and direct fan relationships. Most operate independently while major music companies gain strategic advantages from controlling catalogs at scale.
Over time, a creator-first ecosystem could create opportunities across distribution, publishing, rights administration, sync, licensing, brand partnerships, data and catalog strategy.
None of that matters unless we first prove we can make creators more money from the streams they already have.
The next step
Show us the numbers you have now. We’ll tell you whether a pilot is worth discussing.
Book a call